NAME, IMAGE, AND LIKENESS
NIL stands for name, image, and likeness. The definition of NIL is simple: It is the possibility of compensation paid to NCAA student-athletes to promote, partner, or represent brands.
One of the most important hurdles for student-athletes now is to use these guidelines properly. That is to say athletes must understand how the state they play in or school they attend may affect the way they can utilize now-legal NIL rules. Rules on school logo restrictions, what products may or may not be sponsored, as well as other guidelines, differ from state and school.
Athletes are also expected to inform universities of NIL deals and contracts they decide to engage in.
IHSAA RULES ON NIL
The following is intended to offer guidance to students, parents and member schools regarding the use of Name, Image, and Likeness (NIL).
A student may earn compensation from the use of their Name, Image and Likeness (NIL) consistent with current IHSAA regulations and provided:
The compensation is not contingent on specific athletic performance or achievement (e.g., financial incentives based on points scored).
The compensation (or prospective compensation) is not provided as an inducement to attend a particular school (“undue influence”) or to remain enrolled at a particular school.
The compensation is not provided by the school or an agent of the school (e.g., booster club, foundation, etc.).
In seeking compensation for NIL:
The student should not use the IHSAA or member school marks or logos in any NIL activity.
The student should not wear apparel or equipment which includes the IHSAA logo or member school marks or logos for the purpose of any NIL activity.
Student should not reference the IHSAA or member school name or mascot for the purpose of any NIL activity.
The student should not use a member school’s facilities for the purpose of NIL activity.
The student should not promote activities nor products associated with the following: gaming/gambling; alcoholic beverages, tobacco, cannabis, or related products; banned or illegal substances; adult entertainment products or services; or weapons (e.g., firearms).
The student and his/her family should seek guidance from his/her member school.
The student and his/her family should seek their own legal counsel and tax advice when considering any NIL activity.
The student and his/her family should contact the NCAA, NJCAA, and/or NAIA to ensure any NIL activity does not jeopardize collegiate eligibility.
IHSAA WEBPAGE ON NIL
NCAA NIL WEBPAGE
https://www.ncaa.org/sports/2021/7/9/name-image-likeness.aspx